Commission Junction deactivating accounts

I recently received an email from CJ stating that they would deactivate my account because the lack of activity. This means that they will deactivate my account because I haven’t been making sales. It didn’t really make much sense to me why they would do that so I emailed them back as I was given an opportunity to appeal.

Here is the email I sent to Commission Junction:

Customer (MY NAME WAS HERE .) 04/01/2008 02:25 PM

I just received an email from you recently entitled “Save your account from deactivation”.
I would very much like to keep my CJ account because our website is just starting to get really big and CJ has some great advertisers that we would love to leverage.

Can you please NOT deactivate my account because it is a big part of our business model for monetizing our site?

Thanks.

I think this was a perfectly reasonable response because I had made some sales from my site but since I was trying to develop the site for content and get contributors I didn’t have much time to spend on enhancing it for earning from the traffic, hence, I requested that CJ do not nerf me. I was surprised to get a response so soon but check out their response, I found it a little shady:

Subject: “Saving your account from deactivation”

Response (CJ REP NAME WAS HERE) 04/02/2008 09:41 AM

Dear MY NAME WAS HERE,

Thank you for your inquiry. If an account does not generate a commission within a six month period, it will be deactivated. This is Commission Junction’s policy. However, if you are deactivated due to dormancy, you will be prompted to reactivate yourself upon logging into your account manager.

To avoid deactivation, you may want to generate a sale or lead after clicking through one of your links. We do not usually encourage making purchases or generating leads through your own links; however, in this case it will be alright.

If you do not want to make a purchase through one of your own links, and you are deactivated due to dormancy, you will be able to reactivate yourself. Once you reactivate your account, you will have another six months to generate a commission before being deactivated again. Your links and banners will still be intact and your relationships should not be affected if you reactivate quickly. Please note that if you remain deactivated for too long, advertisers may choose to expire you from their programs.

A Dormant Account Fee (DAF) of $10.00 USD is charged to publishers that do not generate commissions for a six month period. If you continue to not generate commissions, the DAF charges your account each month until your account balance drops below the DAF amount. At this point, Commission Junction deactivates your account for dormancy.

We hope this answers your question and we apologize any inconvenience this may have caused. If you have further questions, please don’t hesitate to contact us.

Sincerely,
Commission Junction Client Support

Interesting reply where the rep from Commission Junction encourages me to click a Commission Junction generated/supplied link on my site and buy a product from the store thereby sending a payment and earning a commission and ultimately avoiding account deactivation and this $10 “DAF” fee. More like a DAFt business model to be following here from Commission Junction if you ask me.

Here are some questions on this topic:

  • Do you use Commmission Junction?
  • Have you had this experience?
  • Do you agree with their policy on deactivation?
  • What do you think of their idea to click a link and buy a product?

I tagged this “bullshit” amongst others because I think it is retarded.