Buying links to boost PR

Buying links to boost PR is such a stupid thing to do these days. Why the hell are people obsessed with tha stupid little green bar? I am reading through a batch of my usual SEO blogs (and watching the Montreal/Ottawa game) and have come to the conclusion that the worst thing Google ever did was invent “Page Rank” (damn Ottawa just scored).

First of all, a little discussion about Page Rank and what it is, this is the description from Daddy Google:

PageRank relies on the uniquely democratic nature of the web by using its vast link structure as an indicator of an individual page’s value. In essence, Google interprets a link from page A to page B as a vote, by page A, for page B. But, Google looks at more than the sheer volume of votes, or links a page receives; it also analyzes the page that casts the vote. Votes cast by pages that are themselves “important” weigh more heavily and help to make other pages “important.”

Important, high-quality sites receive a higher PageRank, which Google remembers each time it conducts a search. Of course, important pages mean nothing to you if they don’t match your query. So, Google combines PageRank with sophisticated text-matching techniques to find pages that are both important and relevant to your search. Google goes far beyond the number of times a term appears on a page and examines all aspects of the page’s content (and the content of the pages linking to it) to determine if it’s a good match for your query.

Meanwhile, Mike Komisarek and Chris Neil just scrapped. Neil’s such a little biatch.

Back to Page Rank, Google says that “PageRank relies on the uniquely democratic nature of the web”, so how can skewing democracy enable Google to use the word “relies” and “uniquely democratic”? Companies are buying links from authority websites in order to boost their little green bar and ultimately their rankings for keywords in Search Engines Results Pages (SERPs). A company selling a mechanical product called a “Widget” will want to buy links on related, mechanical websites using links like this:

<a href=”http://www.widgets.com” title=”widgets”>widgets</a>

Buying these on authority sites or sites with high Page Rank values will help both the Page Rank value and the SERPs for widgets.com. But is this fair? Short answer, no. It’s not democratic and it’s allowing companies with a large online marketing budget come out on top, wait, isn’t this a key aspect of captialism and not really democracy? You can answer that one.

Back to the lil green bar. People use that as leverage to sell advertising. If you have a niche site or a website that is related to commercial products then the chances are that you can sell space on your websites to big ass companies, if you have, you should do it. They have a budget 🙂 Unfortunaltey, I write about nothing in particular and have a domain name that is so no specific that I will never be able to sell advertising on this website, ever 🙁

If I had my time again, here are some top domains that I would have bought:

  • gambling.com
  • casino.com
  • poker.com
  • creditcards.com
  • insurance.com
  • sex.com

That’s all for now, I won’t be greedy 🙂 If the owners of these domains would like to donate them to me, that would be awesome!

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